New Strategy Alignment in Multinational Corporations
Short summary:
The MNC pursuing a single-loop rollout will ask its SBU, functional, and regional management teams to develop their strategy map, balanced scorecard, and strategic action program in one sequence . They achieve alignment through discussions.
Long summary:
the combination of the strategy map, balanced scorecard (BSC), and strategic action program (strap) has become a standard within the strategy process. Yet it's hard to find much information on applying these integrated concepts to the strategic alignment processes among strategic business units (SBUs), global functions or services, and regions within the MNC's often complex organizational structure.
Source: www2.horvath-partners.com
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