CNN Money Online video: The next big thing? Apr. 18 2006
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And more importantly how are companies going to make any money from hosting ... called Revver wants to help users make money from their online videos. ...
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CNN Money Online video: The next big thing? Apr. 18 2006Page 1Online video: The next big thing? Apr. 18 2006http://cnnmoney.printthis.clickability .com/pt/cpt?action=cpt&title=Onlin...1 of 34/18/2006 10:39 AMPowered bySAVE THIS | EMAIL THIS | CloseIs there an online video bubble?Plenty of startups are hoping to cash in on the online video craze. Is thereenough money to go around?By Paul R. La Monica CNNMoney.com senior writerApril 18 2006: 12:29 PM EDTNEW YORK (CNNMoney.com) Meet the next big television star: You.Web sites such as the insanely popular YouTube are turning average schmos with a video camerainto pop culture phenomena. And naturally corporate America and investors have taken notice ofthis growing trend.But with so many sites cropping up and trying to attract financing from venture capitalists a coupleof questions need to be asked.Is there really enough demand for socalled usergenerated content especially when more bigmedia companies like CBS (Research) and Disney's (Research) ABC are putting mainstreamprogramming online for free?And more importantly how are companies going to make any money from hosting videos of catschasing a ball or Chinese teens lipsyncing to the Backstreet Boys?Well there is good reason to believe that online video is not just a fad. According to a study of morethan 1200 Internet users released by the Online Publishers Association 24 percent said theywatched online video at least once a week while 46 percent said they watched at least once amonth.What's more twothirds of those who regularly viewed online video said they also watched onlinevideo ads and 44 percent of those users said they have taken action on what they've seen i.e. theywent to an advertiser's Web site and in some cases even made a purchase."It's easy to say this is just a bunch of junk video. But there is money to be made in this. Advertiserscan reach a specific type of demographic that you're not going to reach on TV because they aremore likely to be on ...
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