BAX Global Airlifted Microsofts Xbox 360 in Secrecy With Complex ...
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airlifted Xbox 360 systems for Microsoft in one of the most complex gaming launches in ... the needed level of secrecy regarding the Xbox 360 launch. ...
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BAX Global Airlifted Microsofts Xbox 360 in Secrecy With Complex Worldwide Logistics Page 1CONTACT:Marie K. Connell +17144427806 mconnell@baxglobal.comFOR IMMEDIATE RELEASEBAX Global Airlifted Microsofts Xbox 360 in Secrecy With Complex Worldwide Logistics IRVINE Calif. March 13 2006 BAX Global Inc. using exceptional secrecy airlifted Xbox 360 systems for Microsoft in one of the most complex gaming launches in the industry. Nearly 90 dedicated 747 air charters were executed by BAX Global throughout the world for Microsofts Home and Entertainment Division. BAX Global as Microsofts primary air transportation carrier was enlisted into the planning process more than a year in advance for the video game and entertainment system product launch. Microsoft bypassed the request for proposal process to maintain the needed level of secrecy regarding the Xbox 360 launch. Drawing on past experience with the Xbox 1 launch Microsoft was confident BAX Global would execute well. BAX participated in a big piece of our Xbox 1 launch noted Bill Best senior logistics manager with Microsoft. There were synergies related to that launch; it used some of the same resources and BAX was familiar with our high level of expectations he added. Three primary world markets were targeted by Microsoft for the launch each just a week apart during the 2005 holiday shopping season. The U.S. launch was November22 followed on December 2 by the European debut and the December 10 launch in Japan. more Page 2Page 2222 BAX Global Airlifted Microsofts Xbox 360 Between midOctober 2005 and early February 2006 BAX Global operated 87 charter flights on B747 airplanes for Microsoft transporting Xbox 360 systems fromHong Kong to the U.S. and Europe. Within the U.S. BAX Global operated 69 flights on B747 airplanes from Hong Kong to its dedicated hub in Toledo Ohio transporting Xbox 360 units into the U.S. market. In Europe BAX Global operated 18 B747 Hong Kong to Cologne Germany charter flights moving ...
Source: www.baxworld.com
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